In this lesson you’ll learn what is Destination Broker and what is A Destination Broker. You’ll also learn how you can become one.

What is Destination Broker

  • It’s not a system.
  • It’s not a program.
  • It is a concept.

All of your real estate agent recruiting programs and systems should be built around the “Destination Broker” concept.

What is a Destination Broker?

  • Every agent has one!
  • It is simply where you would go hang your license if something happened with your current broker or office.
  • Ask yourself right now – if your current office shut down, or your current broker screwed you over – where would you go?
  • Every agent has had to ask themselves this question at some point in their career.
  • Some more than once and many will have to do so in the future.

Know these facts about real estate agents:

  • Successful agents will not leave an office they are happy in (comfortable) unless something changes in that office to make them unhappy – pushes them out of their comfort zone.
  • Money is never really the issue or the answer.
  • Although agents will use money (commission split, perks, etc.) as the logical justification for their decision to move – the real decision is made emotionally and only later justified logically
  • They want to be happy!

Here are some math facts:

  • The average life cycle of an agent is 3-4 years
  • This means that 25-30% of all agents will move office each year.
  • This needs to be adjusted for agents leaving the industry and new agents coming in as well.
  • So for planning purposes about one out of five productive agents will move offices each year.
  • If you want to recruit 50 agents this year – you need to be working at least 250 of them and since you can never get them all – 500 is more likely

Let’s Talk

Do you have additional questions on this topic or want us to start a new discussion for FREE Broker School? Join the #freebrokerschool conversation – Leave your comments right here on our blog and continue the conversation. We want you to have any real estate tools you need at your disposal.

FREE BROKER SCHOOL – “Everything you need to know, but no one else will ever teach you!”


Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software. is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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Mike Krein

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