Events are actually free and easy if you know how. All large successful brokerages hold events – they are by far the most effective way to recruit and increase transactions. If you want to grow and be a large brokerage you must start acting like one. Training, Recruiting, Lead generation – there all types of events that you can hold, that will bring you more agents, more transactions, and most importantly – more dollars! This is realtor marketing 101.

We are talking about seminars in this video. You should be doing one per month. The primary goal is always RECRUITING. Run a CE class, first time buyer seminar, investor seminar.  This also gets you community outreach. This is a great way to get HUD contracts.

Successful Brokerage Events: How-to

  1. Select your audience: agents, buyers, investors, short sales. first time buyers for HUD.
  2. Choose a topic appealing to that specific audience – just one audience per event. If you solve these problems for everyone, they will do anything you want:
    1. Make my life easier
    2. Take away my pain
    3. Make me more money.
  3. Choose location
    1. Central – easy to get to.
    2. Highly visible
    3. Plenty of parking
    4. Classroom seating – tables and chairs are best for educational events.
    5. ALWAYS have food an beverage service.
  4. Choose date – this depends on your audience.
    1. AGENTS: T, W, Thu am or Friday afternoon works best. 3 hours (try for CE)
    2. CONSUMERS: Evenings 7-9 pm – no more than 2 hours or Sat. am 9-11 am. Always have lender there to prequal folks.
  5. Get sponsors – this is an EDUCATION event. Give them the mic if it fits the format. You’ll get repeat sponsors with a regular monthly schedule:
    1. title/escrow
    2. home warranty companies
    3. lenders
    4. attorneys
    5. accountants
    6. insurance agents
    7. home inspectors
    8. contractors
    9. Lowes/Home Depot
  6. Marketing and promotion

You’ll have to listen to get a secret, helpful tip about HOTELS!

Typical mistakes are covered with advice on how to avoid them. We’re talking about AV, WiFi and free pens!


Let’s Talk

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FREE BROKER SCHOOL – “Everything you need to know, but no one else will ever teach you!”


Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software. is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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Mike Krein

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