Events are actually free and easy if you know how. All large successful brokerages hold events – they are by far the most effective way to recruit and increase transactions. If you want to grow and be a large brokerage you must start acting like one. Training, Recruiting, Lead generation – there all types of events that you can hold, that will bring you more agents, more transactions, and most importantly – more dollars! This is realtor marketing 101.
We are talking about seminars in this video. You should be doing one per month. The primary goal is always RECRUITING. Run a CE class, first time buyer seminar, investor seminar. This also gets you community outreach. This is a great way to get HUD contracts.
Successful Brokerage Events: How-to
- Select your audience: agents, buyers, investors, short sales. first time buyers for HUD.
- Choose a topic appealing to that specific audience – just one audience per event. If you solve these problems for everyone, they will do anything you want:
- Make my life easier
- Take away my pain
- Make me more money.
- Choose location
- Central – easy to get to.
- Highly visible
- Plenty of parking
- Classroom seating – tables and chairs are best for educational events.
- ALWAYS have food an beverage service.
- Choose date – this depends on your audience.
- AGENTS: T, W, Thu am or Friday afternoon works best. 3 hours (try for CE)
- CONSUMERS: Evenings 7-9 pm – no more than 2 hours or Sat. am 9-11 am. Always have lender there to prequal folks.
- Get sponsors – this is an EDUCATION event. Give them the mic if it fits the format. You’ll get repeat sponsors with a regular monthly schedule:
- home warranty companies
- insurance agents
- home inspectors
- Lowes/Home Depot
- Marketing and promotion
You’ll have to listen to get a secret, helpful tip about HOTELS!
Typical mistakes are covered with advice on how to avoid them. We’re talking about AV, WiFi and free pens!
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