Successful realtors use LinkedIn to generate more leads and new business. LinkedIn is the most popular B2B social networking platform there is. It is increasingly becoming imperative that real estate brokers and agents use it for business. Though the platform has similar features to Facebook and Instagram, the platforms we discussed in 2 earlier videos in this social media marketing training series for real estate agents, it’s important to understand the way and the “why” we use these features are different on LinkedIn. We use each social media platform differently to grow successful real estate businesses. If you haven’t already, watch Part 1 to learn how to grow your real estate business using Instagram and Part 2 to learn how to grow your real estate business using Facebook.