Millennials represent a significant amount of real estate transactions and they are also the key to the entire 3-step real estate cycle. Successfully capture the millennials and you can leverage yourself into the entire real estate market. Everyone is talking about the Millennials – who they are and how to reach them. Here is what you need to know.

Most people own three houses in their lives. Starter, Family or trade-up home, Retirement Home.  There are 10,000 people a day turning 65. They are ready to downsize. Trade-up homes are now available for those who are starting to make more money and raise children. Now, we have inventory for Millennials – the first time home buyers.

  • 40% of buyers are first time buyers. Rents going through the roof is contributing to this.

  • 76% of those are MILLENNIALS. They act differently and think differently. The things you’ve been doing for the past 30 years won’t work with them.

  • Over 80% of Millennials are either financially comfortable or expect to be soon.

Watch this 24 minute episode for the rest of the facts. Start with text over phone, video instead of emails or printed materials. VIDEO TOURS… If it’s not on YouTube you are wasting their time informing them with your handouts. Millennials have spent their entire lives around technology. They expect to see that technology in real estate, too.


Let’s Talk

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Free Broker School and RIO Genesis are part of RIO Genesis Software Solutions, the industry’s premier Real Estate Brokerage Software. is a resource to give brokers the advantage in running their offices. Hey – they know how to sell properties well, but they don’t always know all of the ins and outs of running a successful real estate brokerage. These videos are designed to give you the inside scoop from industry leader and success tornado, Mike Krein. You can’t take notes fast enough when he starts giving tips. These videos allow you to watch one nugget topic at a time, digest it and implement it to add to your success.

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Mike Krein

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